NearDesk has just closed one of the largest equity crowdfunding rounds in Europe, raising just over £1 million pounds from 364 investors. This brings the total number of investors in the company to over 500 people. The most recent funding round included participation from several large investors including Juno Capital and Renaissance Capital Partners.
GIving customers a vested interest
NearDesk is an excellent example of a company for whom the influx of new customers, advocates and industry influencers from an equity crowdfunding round is just as important as the cash raised. Like recent Seedrs successes Blue Crow Media, LoyalZoo and Shareight, NearDesk used their funding round as an opportunity to engage with their customer base.