Author Archives: Seedrs Guest

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Guest user – My first 3 months as an angel investor

With stock markets dizzy eyed at what the ECB might do next, broader investor sentiment remains a bit muted into what is traditionally a sketchy time of year. The basic reason is that there are lots of people out of the office. High days and holidays loom large after a winter burning logs and watching re-runs of Dad’s Army and that means that the market takes on a lethargic air. Yet the startup scene is not known for its buy-in to holiday season and the Seedrs platform continues to be crowded with some attractive looking ideas.

A few months into my life as an angel and there are a couple of things that I’ve picked up. I thought I’d take a moment to share a few of the key things that I’ve learned from my foray into angel investing.

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Guest user – Investing in consumer confidence

Big deals. They get the merchant bankers excited, and with memories of the financial crisis slowly fading, big deals have been back on the radar. Big deals show that the economy is on the mend. Confidence is back in the boardroom and the evening news is less about austerity measures and more about $100bn mergers. This is also good news for startups, who are right at the coal face of the economic recovery and will benefit considerably from optimistic headlines. Consumers watching the news (with a chicken jalfrezi straight out the microwave) are going to start thinking about adding a notch back onto the belt of the household budget. Confidence is a powerful commercial aphrodisiac, forget oysters and champagne, consumer confidence is where it’s at.

Seedrs guest investor programmeSo where is all the money going to go? Retail. We are all secretly lazy, which is why we all seem to like the fact that we can now lie on the sofa and buy stuff. We also love stuff. Which is why in Britain we spend more money on useless tat than any other country in the developed world. Consider the spate of recent IPOs from companies that sell everything from tumble dryers to packs of dog food. And they deliver. Bargain.

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Guest user – Investing in products you could see yourself using

This week we have a new guest investor. Sam has looked at the currently live startup campaigns on Seedrs and decided what to invest in. In this article he shares with us what he chose and why.

Sam Macrory

Sam Macrory is a Seedrs user and has shared the story of how he chose two recent investments.

Sam Macrory, previously Political Editor of House magazine, became the Editor of Total Politics in May 2013. He also blogs at and tweets at @SamMacrory.

I can honestly say I’ve never been more tired…

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Guest user – Choosing my first startups to invest in online

This article first appeared on Mark Hepburn’s blog Hepburn Says. Mark is a client relationship manager at a well known asset management firm based in London.

Mark Hepburn Investment

Mark Hepburn is a guest author. His articles appear first on the blog Hepburn Says.

The IPO market is getting a little bit squeaky. King Digital, the maker of the game Candy Crush, listed on the New York Stock Exchange recently with an initial valuation of more than $7bn. The stock then fell. Quite a bit. But still, $7bn for company that gets most of its revenues from Candy Crush, a game that has commuters staring blankly into their smartphones trying to make lines of sweets disappear. And that’s it. A game that has apparently been downloaded by 93m people who seemingly have nothing better to do on the way home. I don’t know what that says about modern society but you have to feel for the likes of Hemingway and Dickens. The valuation of the business today, however, is of little concern to those who put up the initial cash to make the game, as they are probably down Saville Row trying on velvet and barking at the tailor to make their paunch disappear. They are now properly minted, further stoking my coals for seed investing. The weekly email from Seedrs then had me reaching for the lighter fuel to further stoke said coals. Time to choose my first startups to invest in online.
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Guest user – Confessions of a first time angel

This year we’re inviting a few journalists and interesting characters to try out Seedrs and write about their experiences here on our blog. Authors are given £100 to invest in a startup of their choosing. We publish their articles without comment or endorsement. The authors are not providing advice on which startups to invest in and nothing in their articles should be construed as financial advice. You can apply to be part of the programme and try out the Seedrs platform by providing a writing sample to

Mark Hepburn

Mark Hepburn is a first time Seedrs user and will be sharing his experiences. These articles appear first on his blog ‘Hepburn Says’.

Mark Hepburn is the first of our guest users. Mark is a client relationship manager at a well known asset management firm based in London. His articles appear first on his blog Hepburn Says where he also writes about investing, markets and the English middle order.
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Luke Johnson at the UK Business Angels Association

Luke Johnson, chairman of the Centre for Entrepreneurs is an investor in Seedrs through one of his funds. He gave a wonderful speech at the UK Business Angels Association networking dinner on 28th January 2014.

Luke Johnson

Luke Johnson speaking at the UK Business Angel Association.

The original transcript is available on the blog of the Centre For Entrepreneurs. Luke has kindly given us permission to share the speech with you because it sets out the importance of angel investment to the British economy…

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Why women and crowd-funding will be the big love story of the decade

This post was written by Joni Farthing, founder of Women Outside the Box, which is currently seeking capital through Seedrs.

You know when a person comes into a room and you instantly know you are right for each other? That wonderful feeling when the whole world looks fabulous! Something deeply instinctive just clicks and you know you are in the zone, the flow, the – well, one of those good places anyway.

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